Behind Our Fabrics

Welcome to Biella, Italy,
the home of fine Italian fabrics.

Nestled in the foothills of the Italian Alps, about 80 kilometers northwest of Milan, the area's spring and lake-rich geography provides the foundation for the region's historical success. But what is it about Italian fabrics that we love so much? From the weaves and exceptional softness to the rich, robust textures, Italian wool's reputation as the best in its class has been cemented by the artisan heritage it comes from.

Where artisan tradition meets
modern innovation

Where artisan tradition meets modern innovation

Among the plentiful renowned mills and weavers, a select crop has stood out for their longevity, family-run heritage and exceptionally elevated wool fabrics. With a focus on excellence, tradition and, above all, creativity, Biella has cemented its place as the world's hub of the finest Italian fabrics.

Generations of weavers have moved with the times, putting renewed focus on environmental responsibility and use of the latest green technologies; including cutting-edge air and water conservation efforts, unmatched health and safety standards, and even facilities development that ethically integrate into the surrounding area. It's this spirit of innovation that has made Biella a household name to both exclusive, high-end tailor shops, and the biggest names in the fashion industry alike for centuries.